Anna Bjurstam.
Concepts Director

Anna has over 20 years' experience in the wellness industries. In her former role as a well-known fitness personality, when she was sponsored by Nike, she developed exceptional project management and PR skills.

After gaining a Masters degree in Business, she opened and managed the first SATS Club, which then became the leading fitness chain in Scandinavia. Within two years she had been invited to join the board, and took charge of 10 training centres and 350 staff.

As Concepts Director of Raison d'Etre, Anna works closely with both clients and staff to ensure the delivery of world-class holistic spa services.