The Raison d'Etre story

Rosamond Freeman-Attwood
Chairman & Founding Director

After a career in the British theatre, Rosamond's path took her into a searching enquiry into holistic health. Having studied reflexology, aromatherapy and healing, she recognised a gap in the market for very high quality treatments and products. She created an exclusive range of natural creams and opened her own naturopathic clinic, offering treatments of exceptional calibre. In 1989, she co-founded Raison d'Etre with the late Alex Arnewid, a Swedish banker whose quest for a different philosophy of life was the inspiration for the company.

Now, with some 20 years of experience in the health and spa business, Rosamond has established her reputation as a visionary spa developer while remaining a passionate healer. Her role as the guardian of Raison d'Etre's core ethical values has given the company a global reputation for excellence.