While Raison d’Etre’s primary business is spas, key members of our executive team, including Concepts Director Anna Bjurstam, are expert in designing, setting up and running very high-end gyms, fitness centres and membership clubs.

Many standard clubs are over-equipped and uninspiring. Our beautifully designed facilities, created either to stand alone or to complement a spa, promote wellbeing and add value to our clients’ resorts.

We find that spa, gym and fitness facilities, linked together with attractive combined membership packages, are especially suitable for city hotels.