4 common mistakes to avoid when opening a spa cruise
As the spa and wellness industry has crossed the mark of $3.72 trillion in hotels and luxury resorts around the world, cruises are now looking to offering a wide range of spa treatments (Nutraceuticals World, GLOBAL WELLNESS ECONOMY ESTIMATED AT $3 TRILLION, 2017). These treatments will ensure that guests will feel more relaxed and healthier than when they boarded.
Although opening a spa on a cruise ship sounds beneficial for the customers as well as the owner, a few factors can take it downhill. Read the following points to know about the common mistakes to avoid while opening a spa:
Skipping market research
Today, a spa cruise is not just getting a thalassotherapy, and relaxing by the pool with a cocktail. Many individuals are trying to find a healthy balance while travelling. While the services offered can be unique, businesses need to make sure they are marketed in the right way to the target audience. A spa owner or a manager should not skip on market analysis to understand how to stand out in the competitive market.
Not developing a strong brand
There are numerous cruise ships that offer spa and wellness treatments. Without any effort to make the brand stand out, any spa owner could end up just being an addition to this number. Hence, owners need to develop a brand that can make it unique in the market. This can be the way a spa presents itself, its unique treatments and massages, customer experience, etc.
Lack of web presence
Today, almost everything can be found online. According to a source, 81% of shoppers conduct online research before they make a purchase (Kimberlee M, Adweek, 81% OF SHOPPERS CONDUCT ONLINE RESEARCH BEFORE BUYING, 2014). With search percentage of individuals looking for things online, it is necessary for every spa to build its web presence too.
This can be as simple as using social media to spread a word about the latest offers, trends, etc; or even creating a website where customers can book an appointment, or provide feedback. These are just a few common ways that can help the target audience know about a business.
Not seeking help
There are various factors one needs to keep in mind while opening a spa on a cruise ship. This can range from selecting cruise liners, planning a budget, hiring candidates to deciding a theme, spa menu, etc. If an individual is working first time in the market, one might often find it difficult to complete all of these tasks without seeking guidance from a professional. Hence, owners should consider hiring spa consulting companies. An agency can help businesses simplify their various process of building a brand, selecting facilities and equipment, recruiting the right people and much more.
These are a few common mistakes often made by spa owners and solutions to avoid them for the success of a spa.
“The above opinions are purely a reflection of the author’s point of view. They do not reflect the position of Raison d’Etre.”