How to establish a successful spa brand for different types of spas around the world

Spas have existed since a span of over thousands of years. Spas can be dated back to the Babylonians and ancient Greek culture. Apparently what we think is “new” and “recent” is actually ancient and has existed since a long time (The Spa Association, HISTORY OF SPA TRADITIONS AND RITUALS, 2014). However, there is no denying that spas have evolved a lot over time. Spas which were once considered as luxury have now become a necessity because of immense changes in lifestyle. Spas have even evolved to a point where different cultures can be seen reflecting in the various spa institutes across the world.

• Different spa cultures across the world

Every country has different traditions and culture. Since the main aim of a spa is healing and wellness, we can definitely infer that every culture has different healing rituals. Following are some examples of different practices followed in some of the spas worldwide:

1. Native American Culture of Spa:

Native Americans have a great respect for natural elements such as native plants, clay, sage, willow, agave, honey etc. The spas throughout Mexico and the Western United States make use of a lot of these natural elements in the process of healing.

2. Caribbean, West Indies and South America:

The healing techniques of these coastal areas are associated with a lot of coastal elements. Tropical spas usually make use of tropical fruits such as mango, coconut, papaya, antioxidant rich ingredients and other mineral rich elements such as seaweed, volcanic mud, sea salt etc.

3. India:

The medical techniques of India make use of Ayurveda and the centuries old practice of yoga. Another popular healing technique makes use of gemstones. These elements are quite commonly seen in a lot of Indian spas.

4. Africa and Australia:

Aboriginal men in Australia and African natives believe in the practice of rhythmic drumming for the process of healing. A lot of their spa treatments include making use of repetitive percussive music and crystals for the process of healing and wellness.

5. Asia:

A lot of Asian culture involves healing through meditation and acupuncture. These healing techniques are believed to relax all the strained muscles and help in releasing all the tension from the body (Debra Bokur, HEALING RITUALS AROUND THE WORLD, 2009).

Besides adopting these cultures in your spa there are various other factors which come into consideration such as whether your customers are looking for similar experiences or are they looking for some other experiences as well, what are the different styles that you can adopt in your spa and most importantly how to add value to your spa brand.

• How to create a successful spa brand which reflects your culture:

There are many ways in which spas can create a successful spa brand such as offering unique health and wellness solutions, constantly evolving technologies used for wellness and health etc. However, this can be overwhelming and the biggest question which then arises is where to begin. In order to create a successful spa brand, businesses can find consultants for spa brand creation. Various organizations help spa businesses in creating and developing renowned spa brands. Creating spa brand actually can help spa businesses to achieve their business goals and expand with a well renowned status. Spa brand creation consultants are useful for guiding spas offering experiences of different culture to fulfill their spa and wellness dreams and also in converting their visions into reality.

• How to sustain brand and expand:

Spas around the world are constantly under the pressure of competing with new and appealing services offered by other businesses. In order to survive this cut-throat competition it has become crucial for spa businesses to understand the importance of creating a successful spa brand and how they plan on retaining their brand value. It is extremely crucial for spa industries to retain their good reputation while sustaining spa brand. Spa concepts need to be constantly innovative and adaptive to new trends. Culture although being an important aspect, it’s important for spa businesses to understand the latest market requirements since it’s a competitive industry. Spa brand creation services help you to overcome obstacles and retain your reputation in the market. They help you to focus on your main objective of health and wellness and help you to increase your business and expand.

• Importance of spa consultancy:

One of the main objectives of a spa consultancy is to provide innovative and creative solutions for their client. Spa industry is a dynamic one with newer and better technologies being evolved in order to help customers with their health and wellness. With newer technologies being rapidly developed such as chakra massage, vibrAcoustic bath, rockupuncture etc. it has become important to avail spa consultancy services to understand how to acclimate these changes into current existing spas.

Along with this, spa consultancies also offer other services such as creating the most suitable and best solutions for your spa, equipping spa’s with products or equipments and offering innovative and creative solution for increasing business and brand value.

Marketing is another very important concept in this generation. With various platforms such as social media etc. it is important to market the right way for creating a spa brand. Consultation can actually help you to establish a brand name and develop the right marketing strategies.

Culture plays a very important part in the healing techniques implemented in different spa institutes. However, it is very important to remember to choose a spa consultancy which along with your culture also keeps your business interests in mind and guides you towards your spa branding goals. Establishing a spa brand can be a difficult and overwhelming procedure but with the right help you can easily create a well established and renowned spa brand.

“The above opinions are purely a reflection of the author’s point of view. They do not reflect the position of Raison d’Etre.”