Welcome to part 4 of our 2017 Wellness Trends. Here we discuss the rise of #Hashtag Treatments.
Branding has taken over every industry and wellness is not an exception. If before, it was fashionable to simply get the latest beauty treatments, today it is fashionable to get them from a celebrity therapist, fitness guru, person trainer, artist, you name it. With the world of social media obsession, online word of mouth and picture of the day enables really good therapists to become Insta-famous and sometimes more famous than their celebrity clients.
For those who can afford it, it is no longer interesting just to go to a great specialist, guests want to go to the same master who trained Victoria Secret models and threaded Kim Kardashian’s eyebrows. What fuels this trend is that celebrities are on board and gladly share their beauty tips and secret contacts. One does not even need to have celebrity clients to become a famous specialist (although being Madonna’s PT doesn’t hurt). Smart vloggers -who have gained huge audiences with their daily posts now create their own training programs, nutritional guides, offer personalized coaching and are in high demand.
An example of this could be seen at this year’s Oscars when celebrities such as Kate Hudson, Emma Stone, Jessica Alba and others posted themselves getting ready by putting on the LED (light emitting diode) mask by Hollywood esthetician, Shani Darden elevating her to equal celebrity status.
Others gaining a huge following and engagement include Kayla Itsines – creator of Sweat with Kylie online training, Sonia Tlev – Personal Trainer, Joyce Bonelli – Kardashian’s make-up artist, Dr. Simon Ourian – celebrity Cosmetic Dermatologist, Dr.Kevin Sands – LA based celebrity dentist and Richard Ward – celebrity hairdresser.
We are now in an era, where besides going to celebrity therapists for those promised amazing results and guest’s awareness and expectations, many engage in experiences not only to live through it, but also to photograph, post it and capture likes and views. We predict that the FOMO (fear of missing out) generation will continue to drive #Hashtag treatments at least for the next few years. We do not see it as a new everlasting movement, just like all hypes, it must pass sooner or later, but the demand for shareable experiences and high quality results is definitely here to stay.