How spa design can ensure the right first impression
Spa guests expect a spa to promote a general sense of well-being. When entering a spa they want to immediately feel at ease. Their spa escape can only be gratifying when they feel safe (lizmckeon.com, HOW TO INCREASE SALON CLIENT LOYALTY BY MAKING A GREAT FIRST IMPRESSION, n.d). There are a lot of things to consider when designing a spa such as the colours, entrance experience, decor and lightning but also the flow from the busy reception area, to the peace of a treatment room. The key to the guest’s satisfaction lies in a spa design solution that takes into account form, flow and function of the spa environment.
In order for the spa guest to have an instant feeling of relaxation they need to step into a space that is harmonious in all its aspects. Decor, color, music and scent each play their part in telling the story of the spa and help set the mood and determine the experience. A cohesive style that effects everything from the color of the walls to the color of the towels and style of furniture needs to remain consistent throughout the spa experience, no matter if it is contemporary or traditional. Spa Consultants will create a spa concept that helps to tell the story of the spa and give direction for architects and interior designers to create a harmonious environment.
Lighting also plays an important role in spa design and will determine the mood of each individual area. In the reception the lighting needs to be good enough for guests to read the spa menu, but in a treatment room, direct bright lighting onto the treatment table would have an adverse effect on the guest experience. Therefore it is important to invest in professional lighting options right from the onset of design. (Lyn M. Falk, UNDERSTANDING LIGHTING TO ILLUMINATE A SPA SPACE, 2015).
Flow and Function
It is not enough for a luxury spa design to look good, it also has to work. Guests need to flow easily from busy to active to quiet areas of the spa, without too much disruption between the areas. A gym would for example usually not be placed right next to the treatment rooms.
It’s also important to consider the operational aspects of the spa such as staff and storage areas. A large spa will use a lot of towels and bathrobes, which will need to be shifted throughout the spa without little disturbance to the guests. Staff will need to have quick and easy access to supplies, products and equipment as the time between treatments can sometimes be short. The flow and function of the spa, even the parts the guest does not see, will all have an effect on the first impression the guest will have of their stay. The role of a spa consultant is to ensure that the look of the spa, is supported by a set up that works to maximize the efficiency and effectiveness of the operation.
One spa design consultant company is Raison d’Etre. More information can be found on their website.
“The above opinions are purely a reflection of the author’s point of view. They do not reflect the position of Raison d’Etre.”