Making Your Vision Of Creating A Spa Brand A Reality
Are you looking to create a spa or develop your already existing spa brand? Raison d’Etre has assisted with spa creation and development of spa brands for a great number of spas and wellness centres, establishing some of the world’s most exclusive places to relax.
We combine our long experience of developing spa brands and spa concepts of all types – ranging from spa cruises to luxury spas and day spas – with our passion for wellness, our innovative creativity and drive to grow and empower.
RAISON D’ETRES WORK PROCESS
Raison d’Etre offers total solutions customized based on your needs and prerequisites. We help you through the whole process of spa creation, and the development of your spa brand. Our spa consultants will work tightly together with you at every step of the way, assisting you both in the initial, and on-going stages of creating/developing your spa brand.
Business Planning
Initial steps:
- Market and site analysis
- Financial feasibility
- Concept development
- Establishing a spa theme/personality
- Financial forecasts/budgeting
- Creation of spa menu and pricing
- Retail product development
- Pre-opening planning and onsite assistance
On-going steps:
- Business process analysis
- Sales and marketing performance analysis
- Retail performance review
- Vendor and pricing analysis
- Management systems review
- Spa marketing
Human Resources
Initial steps:
- Staff recruitment
- Sales and customer service training
- Technical training for therapy staff
- Development of employee handbooks and operations manuals
On-going steps:
- Operational assessment of staff and facility
- Operational assessment of customer service and financial performance
- HR process review
- Customer service and staff training/development
Site development
Initial steps:
- Architecture and interior design review/development
- Equipment, supplies and operations development
- Identifying the ideal location
On-going steps:
- Further on-site expansion and development
BENEFITS OF RAISON D’ETRES SPA CONSULTANTS
If you’re planning to create a spa or want to further develop your current spa brand, a spa consultant will pose the following benefits for you:
- Reduce design cost and purchasing mistakes:
Our consultants have helped establish several greatly renowned spa brands all over the world. They’ve done all the required research, feasibility studies, and financial projections several times over to be able to prevent costly mistakes to happen. - Streamlining spa development:
With our long experience, we know the ins and outs of the spa market and what is required to keep everything running smoothly and efficiently regarding development, operations, and management. - Faster task completion:
With a keen eye for details and a high level of expertise, we’re able to efficiently complete tasks of all complexities. - Beneficial vendor relationships:
With over two decades of experience within the spa industry, we’ve created connections far and wide all over the world. We know who to choose, and who to avoid, and we’ll help you connect with the perfect vendor – fit for you, your project, and business. - Reduced development costs through utilizing experts:
Nobody plans to make mistakes, they simply happen. The best way to handle them is to face them head-on by understanding where things might go wrong, what might go wrong and how to address it – followed by making the proper adjustments. Through our spa consultants and their connections within the spa industry, you will get access to the right experts in their respective fields, helping you reduce time, energy, and material mistakes.
MAKING YOUR VISION OF CREATING A SPA BRAND A REALITY
Raison d’Etre is proud of having been directly involved in the creation and development of eight renowned spa brands to date and offering inspiration and input to many more over the years. We have experience with membership clubs, day spas, hotels, and resort spas as well as cruise ships. Now we offer this expertise and opportunity to you. Raison d’Etre can help you create brand concepts that seamlessly express and enhance your overall ideas for high-quality services and great guest experiences.
In 2008 we created our own Luxury Lifestyle Hotel and well-being brand, LivNordic, which can now be found on Viking Ocean Cruise Ships, desserts in the Middle East, and soon in Europe, Asia and Scandinavia.
We pride ourselves on balancing wildly creative brainstorming with focused attention to detail when creating spa concepts and spa brands. This results in treatments, service and facility concepts, and guest experiences that are creatively innovative, operationally sound, and economically viable.
Contact us directly for more information on how we can support you to make your spa and wellness dreams and visions a reality.
