Spa brand trends for 2019 – All you need to know
Spa brand creation is a long and difficult process. There are a lot of factors that go into creating the idea, then the concept, sourcing all the material, staffing, recruitment, and so on. The spa brand needs to be unique but also attractive to the customers to generate revenue.
Spa consulting services provide upcoming spa brands with the help they need. Spa consulting includes ideation, creation, recruitment and management of spas. For this, they consultants need to be fully aware of what the customer wants.
Even if the spa brand is not a new one, spa consulting can still be of help. Spas can rebrand and create a different brand image for themselves to attract either more clients or a different type of clientele. Spa consulting services can provide complete solutions for this as well.
Trends in the spa business are constantly evolving and spa consulting services are responsible for being aware of the latest treatments and services, so they can provide the new spa brand with the best knowledge of the spa world. Following are some of the newest trends in the spa world.
Global spa – authentic experiences
The demographic of customers is leaning towards ‘experiences’ instead of treatments. A spa brand cannot just offer a treatment, it is not attractive enough to the customer. If they offer an authentic experience of the treatment, then the same treatment becomes a lot more appealing. Spa consulting services are available to help spa brands curate authentic treatment experiences for the customers to enjoy.
The option for tailored treatments
Tailored treatments are a big trend in the spa world. All customers want a personalised experience, that has been created just for them, so that it is unique and wholly theirs. This is why spa consulting should include options for customised and tailored treatments to help new brands create a relationship with their customers.
Widening offerings and services
A spa brand cannot just offer the same service throughout; there is too much competition. This is why brands hire spa consulting services, to help them broaden their horizons and increase their services. There are a lot of concepts being created that involve more interactive experiences with the customers, spa treatments are available in unique locations and new therapies are constantly being tried out. So, in order to stand out, there is the opportunity for all spa brands to get really innovative. Spa consulting is meant to provide assistance with just that.
Boutique spa brand
Boutique spa brands and franchises are currently trending. When a spa brand has more than one branch, it builds credibility amongst its customers. This in turn, leads to an improved brand image for your spa, which ultimately sees an increase in sales. If a spa brand needs to expand and create more outlets, spa consulting services will provide full assistance with the process.
Express spa brand
Spa treatments on the go are a growing trend among busy people. With increasingly hectic schedules, not everyone can find time to take a spa day and just relax and rejuvenate. This is why if a spa brand offers quick treatments, especially ones will help its customers relieve their stress, customers will instantly be attracted to the offer. Setting up express treatments requires a lot of equipment and diligent and trustworthy staff. Spa consulting services can help with the implementation for this.