think tank

How Think Tank Can Benefit Your Spa Business

According to a report published by Allied Market Research named Spa Services Market- global Opportunities Analysis and Industry Forecast, 2014-2022, it has been estimated that the global spa services market would reach $154.6 Billion by 2022. Amongst these medical and health wellness spas are expected to register the fastest growth…

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The Anti-Trend Report

At Raison d’Etre (RdE) our company values, integrity and authenticity are extremely important to us. Every year the world sees a huge amount of new trends advising us on how we can live a healthier life. While some of these can be inspiring and motivating, others can be impractical and…

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Collaborative Thinking

Our Raison d’Etre team is made up of people from around the world, each offering valuable insights into the global wellness industry. With over 20 years as a spa consultancy, we can confidently say that it’s this working collaboratively which helps us reach the most innovative, original and creative wellness…

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