Top 7 Trends in Spa and Wellness Consulting Firms
The recent boom in the spa and wellness industry has lead to increased competition and constantly evolving trends. With a rising number of people jumping onto the fitness bandwagon, health and overall wellness have taken a front seat. More and more millennials, as well as middle-aged people are turning to healthy foods, gym workouts, and regular spa treatments. This means that spa and wellness consulting firms need to help their clients meet the demand for innovation and new technology to keep customers engaged. Besides spa branding, they need to keep up with the current spa trends that are catching on around the globe.
Here are 7 of the top trends in spa and wellness consulting services in 2018:
Alternative Therapies and Treatments
Thanks to globalization, spa-goers everywhere are being exposed to traditional wellness treatments from countries all over the world. From Reiki therapy and Ayurvedic massages to healing with energy and salt therapies, curious customers are keen to experience the benefits of these unique alternative treatments.
Organic and Natural Products
After the emergence of the pill-popping culture to cure all kinds of ailments, people are now seeking food as their medicine. By shunning the harmful side-effects of drugs, they are now embracing the nutrients present in a healthy, balanced diet. Nutritionists and dieticians are being trained by wellness consulting services to recommend good food as opposed to the frequent consumption of medicines.
Stress Management- Mindfulness and Meditation
The rising incidences of heart disease due to stress have lead to people opting for techniques to counter this silent killer. By taking up stress-relieving practices such as mindfulness and meditation, they can easily keep harmful ailments at bay. Medical spas and wellness consulting firms are increasingly incorporating approaches such as lifestyle coaching while formulating their spa packages.
Personalization of Packages to Suit Client Needs
Wellness consulting services are constantly working to formulate new and customized treatments for their clients. Many of them offer a variety of flexible packages for their customers to choose from. By doing so, they can ensure that their customers keep coming back and recommend their personalized treatments to others.
Post Breakup Breaks
The breakup of a marriage or a relationship can be stressful for the people involved. Major life changes like divorce and separation are known to cause anxiety. Many people choose to go on solo wellness trips in the belief that travel and encountering new people and experiences can heal them. Taking a cue from this trend, many wellness consulting services encourage spas to offer stress management, emotional healing therapies, and life coaching services.
Wellness Technology and E-Commerce
In the world of digital marketing and 24/7 connectivity, wellness consulting firms advise their clients on spa branding through online promotion. Spas can increase their social media presence and address business demands through online booking, ratings, and reviews.
Emerging medicine and healthcare trends are gradually leaning towards a demand for medical spas services and treatments. Wellness consulting services encourage the promotion of preventative health measures to keep well-being in check. They advise their clients to market comprehensive health check-ups, counselling therapies and spa treatments to combat ailments and diseases.
From personal therapists and trainers to wearable technology, wellness consulting firms are constantly looking for new ways to extend the spa experience for their customers. With technological developments advancing in leaps and bounds, new trends will continue to emerge in the spa and wellness industry.